The Power of Video
In 2017, 63% of businesses were actively using video as a marketing or sales tool. This rose to 81% in 2018 and 2019 is expected to increase yet again. It is evidence that corporate video is vital to effective brand promotion and audience engagement. Video works well as a marketing medium as it deeply engages an audience. It not only captures attention, but also draws the audience into taking action.
A well written and produced video will help you to communicate and connect with your audience. Websites that have videos embedded held audience attention for 60% longer than websites with just text and images. Using video on landing pages can increase conversion rates by up to a staggering 80%.
Video is more persuasive than any other form of marketing because our brains prefer to make emotional decisions, using as little cognitive functions as possible. No other form of marketing can achieve this.
The amount of information a potential client can engage with in a given time can make a huge difference to the viewer experience. We can process video content 50,000 times faster than text. This, in part, explains why our audience favour a 90 second video in favour of paragraphs of text.
Although producing a video will require more investment than its text and static image equivalent, you will see a better ROI. 84% of customers either bought a product or proceeded with an enquiry after watching a video on a website.
Video works but a word of caution, use video in the right way at the right time. Irrelevant videos can be more damaging than having no video at all!
Grab your audience attention and get them hooked by telling them the right story through video.
Looking for inspiration? Take a look at some example VideoWorxs
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