Winning new business opportunities
A win ratio of over 80% on bid specific support
Our ability to help our clients define a winning sales and marketing process, a compelling value proposition, creation of the sales tools and coaching of the sales teams to effectively communicate the winning proposition, has resulted in a win ratio of over 80% on bid specific support as well as a double digit improvement on overall sales conversion rates.
“We know our business better than anyone, but this was part of the problem. Without even noticing, we were telling everyone everything we know about our technology, rather that articulating the value we could bring to clients and the business problems we could solve. Not only that, we were also trying to communicate this by just having conversation, no visual aids at all. Now we have professionally designed presentations, a sales playbook as well as stunning leave behinds that reinforce our sales messaging and brand. It’s making a big difference in our ability to close sales opportunities.”