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Core Digital Channel Training

Objective

A two-day programme on which participants learn how to drive innovative digital marketing strategy through customer-centricity. You will rethink the customer journey to help you build positive and relevant experiences across all channels and touch-points. Giving marketers the foundational digital skills they need to plan, manage and measure marketing programs using a complete multi-channel mix and how to execute with excellence in foundational digital channels.

Format

  • Face-to-face 2-day workshop
  • Mixture of taught content and hands-on exercises with an emphasis on ‘learning by doing’ run by an experienced digital marketer with over 20 years’ experience in developing and implementing digital marketing strategies for companies and organisations
  • Course notes and support material provided

Who should attend

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. Suitable for a digital marketing specialist, marketer or commercial lead

Learner Outcomes

After this training delegates will:

  • Be confident to develop a customer-centric multi-channel marketing plan, selecting appropriate channels
  • Have the skills to create high quality solutions for customers in the foundational digital channels
  • Know how to optimise Google rankings, SEO and user experience
  • Be aware of and excited about opportunities in, Social Media and Content Marketing
  • Be ready and able to measure KPI targets for multichannel programs
  • Create and/or improve a programme for measuring and improving digital media effectiveness
  • Audit current approaches and identify areas for improving performance
  • E-mail marketing including deliverability
  • Digital marketing strategy and planning

Course Content

Day 1

  • Content
  • User Experience
  • Websites
  • SEO

Day 2

  • Email
  • Social Media
  • Measurement
  • Multi-Channel Marketing Planning

WANT TO KNOW MORE?

GET IN TOUCH

Curious to find out how we might be able to help your business? Why not give us a call or send us an email.

01565 651 614