Research & Insights

Our Research & Insight service will help with your decision making by identify the buying persona of your target audience. Take the guess work out with real insights into your clients and prospects so that we can create communications for sales and marketing that start conversations and differentiate your business. Delivered by an experienced team, our proven methodology works time and time again for our clients.

With such diverse and extensive engagement options, we recommend you talk to one of our team.

Brand Proposition

A core component of your brand is the development of a brand statement, often referred to as a Brand Proposition. We will help you craft this by identifying the benefits that your customers derive from your particular brand. It will be be engaging, ideally unique, understandable, relevant to your target audience, while being consistent in all communications, and memorable. If we do this well and you deliver on your promise, there will be a connection that in time can create brand loyalty. 

Our initial engagement is a one-day workshop with your key stakeholders.

Sales Proposition

While a Brand Proposition is often focused on the benefit of your product or service, the key to sales success is the ability to articulate those benefits in a clear, concise, and compelling way to prove your ability to to deliver.  Whilst it would be ideal to articulate a Unique Selling Proportion (USP), it is harder than ever before to offer a unique service or product. Challenging your thinking and your proposition is almost impossible to do internally which is in part why our Sales Proposition Consulting Service is a big part of what we do.

Having crafted thousands of Sales Propositions over the last 20 years, you will be amazing at what can be achieved in our 5-hour workshop. With a win ratio of over 80% for big specific support, we know how to help you create a winning proposition.

Sales & Marketing Strategy

To generate results from your Brand and Sales Proposition, we will work with you to ensure alignment between your sales team, your marketing team, their respective objectives, and create a centralised plan which not only defines the process and responsibilities, but also the measures for success.

Whether you have an in-house centralised marketing function, or you outsource core activities, we’ll guide you on a journey to define the stages of your customer buying journey, create a cohesive plan to define and document your target market, refine your solution and proposition overview, identify and align sales and marketing objectives, define the marketing strategy and create an overarching marketing plan that both sales and marketing are invested in.

Communications Strategy

Your Communications strategy, or plan, articulates your goals and methods used to share your brand proposition with your target customers. On paper it sounds simple and easy to do but, it’s a little more complex. It requires the skills of an experienced marketer, ideally from someone outside of your organisation to challenge your thinking and approach.

This living document will guide any media and PR activities in which your business is engaged. Whether it’s for a specific project or for a period for the entire organisation, we will help you to establish the objectives, audience, key messages, channels, tools, resources, timescales and most important of all, measure for success.

Sales Planning & Execution

This is where the rubber meets the road. We help you to develop a plan that clearly articulates your sales targets, tactics, and identifies the steps your sales team will need to action to hit your numbers.

Our easily to follow plan, designed specifically for your business, will help you to define SMARTER sales targets. Think more than just the sales numbers, think about what behaviours we want to see. We’ll also help you to select a strategy appropriate to your target clients, define the sales tactics, activities, motivation and focus for the team, as well as budget that may be required to achieve target. This plan will sit alongside your overarching Sales & Marketing Strategy and should be reviewed at least every 6 months, after all it’s a living document.

Remember that most sales plans fail because of poor execution. Execution is a constant, it doesn’t occur after you’ve created your sales plan, it occurs during the planning phase. All too often we see excellent sales plans trapped in the top drawer of the Sales Director or Sales Managers. Our goal is to help you on the journey, not just define the route.