20 years’ experience both client & agency sides

Anji is a highly experienced Digital Marketer and commercially minded. She has created and implemented high profile, complex digital marketing initiatives in dynamic environments and understands the importance of the long-term development of  brands.

Superb client feedback

“Anji is a highly experienced and strategic digital marketer with drive, foresight and a commercially-focused approach to branding. She has realigned the business from the inside out, led by Anji’s knowledge, experience and insight across all marketing channels. On top of that, she is an absolute pleasure to work with.”

Experience

• Board-level marketer specialising in the long-term development of brands, marketing strategies, digital transformation, growth of product portfolios and leading winning teams
• An experienced multi-channel marketing strategist, capability lead and digital consultant specialising in the pharmaceutical & FMCG industry
• Working with brands such as Cadbury, Innocent, Burtons biscuits, McVities, Premier International Foods, Pfizer, Boehringer Ingelheim and Muller
• Anji personally played a key part in driving Muller’s total business turnover to over £500m through effective multichannel marketing, innovative NPD launches, new business development and leadership
• Experienced in long term strategic business growth, NPD, marketing strategy, digital strategy, multi channel marketing, capability lead, product launch strategy, global to local, digital transformation, senior management and leading teams
• Leader of digital marketing training and capability projects globally for top 10 pharma companies
• Strategy lead for internal digital capability portal for a pharma company
• Lead for digital strategy and operational planning for a top 10 pharma company – facilitating international workshops to plan the next phase of transformation and operational planning
• Strategic development of new websites ensuring the effectiveness of layout in focusing users’ attention, consistency of visual design across the site, identifying the quality of tagging and tracking implemented on the site, and all associated, general metrics: traffic volumes, referral traffic activity and associated Paid Media and SEO

Qualifications

• BA Honours degree in Psychology and communications
• Member of the Chartered Institute of Marketing (CIM), with a CIM Postgraduate Diploma in Marketing